Like many other disciplines of marketing, SEO is a highly competitive field that involves a multitude of technicalities, nuances, and knowledge that is constantly subject to change. By definition, search engine optimization involves understanding the mechanisms by which the search engines rank websites and pages. While search engines like Google provide guidelines on how to…
We have been spoiled by the convenience of the Internet. The modern online search user is hungrier for information but less likely to wait for it. Knowledge panels are Google’s answer to the impatience and short attention span of today’s search users. The knowledge panel is a column displayed on certain Google search engine result…
The press release is dead. This sentiment has been floating around marketing circles since the advent of digital media. Some businesses think that simply having a website and a Facebook presence will be enough to get their message and profile out into the world. Sadly, it is seldom the case. While the press landscape has…